Down Alternative Pillow

$89 - $119

Size: Select a size

Density: Select a density


What makes this pillow different?

Made in 3 densities with the finest materials to offer you lasting, superior support: these pillows are filled with PrimaLoft® Luxury Down Alternative® is a premium, allergy-friendly fiber that mimics the weight and gentle loft of down. Each pillow is wrapped in a shell made from the finest 100% organic cotton threads. The Density for Your Sleep Style Stomach Sleeper – Soft Back Sleeper – Medium Side Sleeper – Firm


  • Hypoallergenic down alternative fill

  • 3 different densities for different levels of support

  • 100% organic cotton shell

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A woman hugging a Down Alternative Pillow

What Makes Our Pillows Unmatched?

We created a naturally soft fabric that surrounds each pillow by precisely weaving the highest-quality, 100% organic cotton threads. With this perfected shell, we turned fill density into a science, prioritizing support by finding the exact amount of PrimaLoft® needed for each sleep style.

Detail close up of a Down Alternative Pillow laying on a pile on down alternative fill

Allergy-Friendly, Down-Like Loft.

We partner with experts to bring the experience of a down duvet to life using PrimaLoft® Luxury Down Alternative®—a premium, down-like fiber that mimics the weight and gentle loft of down in an innovative, hypoallergenic fill.

Read 534 Reviews

Down Alternative Pillow Reviews

4.6 / 5 stars

julia c. -
Great pillow
Somehow I end up sleeping on my stomach. This very soft pillow allows me to sleep this way without straining my neck as a firmer latex pillow did.
ruth m. -
I’ve been looking to replace
I’ve been looking to replace my bed pillows for about a year. I have returned two sets. I’ve purchased Boll and Branch products in the past so I decided to look at their choices. Once I received two alternative down king pillows, I was anxious to try them, They were beautifully made and surpassed my expectations! They are filled perfectly for a side sleeper, soft yet supportive. Then ordered pillow protectors which are also beautifully constructed. So pleased!!
Julie C. -
Perfect Pillows
I have searched for years for the perfect pillows. I finally found them.
Chris G. -
Down Alternative Pillow
I ordered the Medium Down Alternative Pillow(s) and They make a huge Difference in my sleep. I love my sheets, pillow and Fiberbed- my bed is soft like a cloud and very comfy. Boll & Branch has made a Huge Difference in how good sleep may be now! Thank you!