This fabric is exceptional, woven with threads so fine and rare, its exact qualities have never been made before. The silky soft feeling of this Reserve Swatch comes from the longest staple 100% organic cotton on earth: each thread is slow spun for exceptional luster and finished in flame for softness beyond compare. Feel the difference from the comfort of home with free swatch samples in an array of colors.
The Feel Slow spun for silky softness
The Look Lustrous sheen and delicate drape with couture details
100% organic cotton
Longest-staple organic cotton that can possibly be grown
Our Reserve fabric is made with the longest-staple 100% organic cotton threads on earth, which are prized for unparalleled softness. This cotton is so rare, it accounts for only 0.04% of the world’s cotton. As a result, we’re only able to make this fabric in small batches.
In a world that is moving faster and faster, we decided to do something no one else is: slow everything down. Reserve is the culmination of years of effort. We turned to time-honored traditions, additional finishes and couture detailing, taking our time to get every step right.
The finest threads created under the perfect, exacting conditions: no detail is overlooked, from farm to finish. The Reserve Collection is beautifully drapey, silky, and softer than anything else you've ever felt. All to give you your best night’s sleep.
A special finishing step for Reserve fabric: every organic cotton thread is passed through a flame, giving the fabric its silky soft hand feel.
The mill that makes Reserve fabric is powered by the sun, with almost half of its energy needs harnessed by an on-campus solar plant.
Our cotton seeds are natural, not GMOs. To grow our long-staple cotton and qualify as organic, our farm partners rely exclusively on non-toxic resources.
A natural pest repellent, marigold flowers are used on our organic cotton farms instead of common harmful synthetic pesticides.
The organic cotton farms we partner with are located in the highest rain-fed parts of India, and naturally use 90% less water than conventional farming counterparts.
