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Non-conformist - noun

a person whose behavior or views do not conform to prevailing ideas or practices.

See also: renegade, freethinker, maverick, original
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We’ve been in countless gyms, and amidst all the grunts, clanks and sweat, we noticed a pattern — gym gear is ugly. It’s been the same for ages. It’s bland, boring and lacking character.

We thought if sneakers and streetwear can look dope, why can’t we bring that same attention to detail and aesthetics to gym gear? We didn’t accept what weightlifting belts, lifting straps, and wraps could do. So we made them better.
NOCO Lifting Belt

NOCO Lifting Belt


Have you ever noticed how boring and bland most weightlifting belts look? We have, and since we believe you deserve better, we decided to do something about it. So, we hit the drawing board with one goal in mind – to create the undisputed best belt in the market.    

That’s right — the new champ is here. The innovative NoCo Belt is where style meets performance.  

Aesthetically inspired by streetwear and sneakers, the belt features exposed stitching, abstract zig-zag patterns, CNC’ed buckle, and laser-etched details to make a bold statement while you go for your next PR.  

But our attention to detail doesn’t stop at looks — the NoCo Belt features a contoured design that sits perfectly between your ribs and hip bones, providing 360 support without uncomfortably digging in during lifts. It also features the first-ever Ab Plate technology that provides much-needed front support while doubling as a track to keep the belt in line while you adjust the tightness.

The NoCo Belt exists at the intersection of utility and self-expression to help you perform at your best and to bring out your inner beast.

How it works

Weightlifting belts are perfect for anyone who wants to protect and stabilize the spine during heavy lifting. The belt engages your core and provides a surface for your abdominal and lower back muscles to push against. This reduces the pressure off your spine while taking on heavy loads, giving you a more stable, safer lift. 

What makes the NoCo Belt truly unique (besides how freaking dope it looks) is the 360 support it provides. Most belts provide support only for your lower back (via plastic inserts) while totally ignoring the other half of your core, the abdominal  muscles. The NoCo Belt is the first and only belt that provides full support to the abdominal area thanks to our patent-pending Ab Plate. The Ab Plate also doubles as a track to keep the end of the belt in place while giving you the ability to adjust the belt’s tightness on-demand. 

Engage your entire core and lift safely (with style) with the NoCo Belt.

Sizing Chart

⚠️ This is not your pant size. Measure around your waist, approximately 4 inches above your pants. Measure in a relaxed state and do not suck in your stomach.

  • Size
  • XS
    24" - 28"
  • S
    26" - 31"
  • M
    31" - 36"
  • L
    35" - 40"
  • XL
    39" - 44"
Product information
  • Dimensions
    in x
    in x
  • Weight

The Details

What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.

Tap pulsing dots to learn more about what makes our products special.

Let them know who you’re repping through our sturdy aluminum buckle that holds up to pressure and spells NoCo

A camo PVC patch with raised No Conformity Co lettering gives the belt another rugged accent // Sandwiched inside the fabric is a plastic back insert that provides solid lower back support

Attention to detail with an abstract zig-zag pattern stitching that adds a pop of color

Feel the quality of the soft synthetic suede (Amara) tip when you adjust the belt, and make a final bold statement with the laser-etched OakHead logo

The Ab Plate - Provides support to your abdominal muscle, relieves pressure off the spine, allows you to easily adjust the belt’s tightness, and a clever track holds the end of the belt in place and prevents it from sliding up and down

The Details

What makes the NoCo Lifting Belt different? Hover over the highlighted areas to find out.

NOCO Lifting Belt